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On May 10, 2017, The State Council, China's cabinet, has approved a Chinese Brands Day in its history.

The establishment of “Chinese Brands Day” reflects the great importance the state attaches to building brands

and an unwavering commitment to the implementation of brand strategy,

elevating corporate branding to the level of national strategy for the first time.

In this context, China Central Television (CCTV) has launched a series of programs under the guidance of the National Brand Plan,

focusing on brand stories and witnessing the growth of brands.

CCTV filming the management of Guangzhou Yihua Electronic Equipment Co., Ltd.

CCTV reporters filming the Guangzhou Yihua Electronic Equipment Co., Ltd. production line.

The head of the Administration Department is interviewed by CCTV reporters

Guangzhou Yihua Electronic Equipment Co., Ltd. was established from a former large-scale military

enterprise at the “083” base, with a focus on “maintenance, soldering, and desoldering.”

After 18 years of good governance, it has become one of the largest and most powerful manufacturers of soldering,

desoldering equipment and DC power supplies in China.

It is also the China National Standards Drafter of soldering irons and hot air guns,

and has obtained ISO9001 quality management system certification,

as well as recognition as a “National High-Tech Enterprise” and

the “Guangzhou City Science and Technology Innovation Small Giant Enterprise” award.

Everyone at Guangzhou Yihua Electronic Equipment Co., Ltd.

is very proud to receive this recognition from CCTV.

The CCTV visit also marks an important milestone in the development of the YIHUA and WEP brand.

In the future, Guangzhou Yihua Electronic Equipment Co., Ltd. will stay true to its mission and keep moving forward.

We are confident that the government's support for the real economy,

together with media attention such as this CCTV visit and the joint efforts of everyone at the company

will enable us to make our products even better, helping to implement China's national brand strategy

and making a positive contribution to realizing the China dream!

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